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Premium Pet Food

Our products are highly competitive and differentiated in the $90bn Global Pet Food Market.

Pet Food Infographic

US SPENDING ON PET FOOD TRIPLED IN JUST 20 YEARS

What is driving growth?

DemographicsSHIFTING DEMOGRAPHICS

Millennials continue to be the fastest-growing and largest pet-owning demographic

QualityFOCUS ON QUALITY

Millennials are willing to pay more for quality products and services to improve the health and wellbeing of their pets.

Premium ingredients are the fastest growing and largest segment of pet food sales, outpacing conventional and generic ingredients.

IngredientsPREMIUM IS DEFINED AS:

  • Locally sourced
  • Responsibly raised
  • Antibiotic and hormone free
  • Environmentally sustainable
  • Clean label

Why are crickets positioned to win?

CRICKETS ARE THE “GOLDILOCKS” PROTEIN

Petfood VenndiagramANIMAL PROTEINS
On one hand, animal-based proteins  are highly nutritious, however, pet-  parents (dominantly millennials) are  deeply and increasingly concerned  about sustainability and animal welfare.

PLANT PROTEINS
Plant-based proteins, on the other hand, are ethical and sustainable but raise  concerns about adequate nutrition for carnivorous pets.